Introduction
This Privacy Policy describes how DPUS Designer Outlet (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from dpusoutlet.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to:
- Communicate with you
- Provide, improve, and personalise the Services (including customer profiles and targeted advertising)
- Comply with any applicable legal obligations
- Enforce any applicable terms of service
- Protect or defend the Services, our rights, and the rights of our users or others
What Personal Information We Collect
The types of personal information we collect depend on how you interact with our Site and Services. "Personal information" refers to information that identifies, relates to, describes, or can be associated with you. We do not collect sensitive data. The personal information we collect includes:
- Full name
- Email address
- Phone number (for deliveries)
- Shipping address
- Billing address
We do not market to or knowingly collect personal data from children under 16 years of age.
Information We Collect Directly from You
You may provide personal information directly when you:
- Place an order
- Create an account
- Contact customer support
- Subscribe to marketing or updates
Information We Collect Automatically
We may automatically collect information about your interactions with our Services ("Usage Data") through cookies, pixels, and similar technologies. This may include:
- Device information
- Browser information
- IP address
- Network connection details
- Website interaction details
For details on cookies, please visit: Shopify Cookie Policy.
Information We Obtain from Third Parties
We may also receive personal information from:
- Shopify, our e-commerce platform provider
- Payment processors (e.g., Klarna, Clearpay)
- Marketing platforms (e.g., Klaviyo)
- Delivery services
These third parties collect information on our behalf or share it with us to fulfil orders, process payments, and manage marketing.
How We Use Your Personal Information
We use your personal information for the following purposes:
Providing Products and Services
- To process orders, payments, and returns
- To provide customer support
- To manage your account
- To personalise your shopping experience, including product recommendations and targeted advertising based on customer profiles
Marketing and Advertising
- To send promotional emails (with opt-out available)
- To display personalised ads on our site and elsewhere
- To improve advertising effectiveness through profiling and analytics
Security and Fraud Prevention
- To protect against fraud and security threats
- To verify accounts and transactions
Legal Compliance
- To comply with applicable laws and regulations
International Data Transfers
We may transfer your personal information to the following third parties located outside the UK and EEA, including to countries that may not provide the same level of data protection:
- Shopify (e-commerce platform)
- Klarna (payment provider)
- Klaviyo (email marketing platform)
- Clearpay (payment provider)
We rely on recognised data transfer mechanisms, such as Standard Contractual Clauses, where necessary.
Cookies and Tracking Technologies
We use cookies to:
- Power and improve our Site and Services
- Remember user preferences
- Analyse user interactions
- Enable advertising and retargeting
You can manage cookie preferences through your browser settings, though some features may not function correctly if cookies are blocked.
We do not respond to "Do Not Track" signals. For more, visit allaboutdnt.com.
Disclosure of Personal Information
We may disclose your personal information to:
- Vendors and service providers (e.g., IT, payment processors, delivery services)
- Marketing partners for targeted advertising
- Affiliates within our corporate group
- Legal authorities, if required by law
- Third parties during mergers, acquisitions, or bankruptcy
Categories Disclosed in the Past 12 Months
| Category | Recipients |
|---|---|
| Identifiers (name, email, phone, address) | Vendors, service providers, marketing partners, affiliates |
| Commercial information (orders, support requests) | Vendors, service providers, marketing partners, affiliates |
| Internet activity (Usage Data) | Vendors, service providers, marketing partners |
| Geolocation data (inferred from IP) | Vendors, service providers, marketing partners |
Children's Data
Our Services are not intended for children, and we do not knowingly collect data from children under 16. If you believe a child has provided us with their personal information, please contact us so we can delete it.
Security
We use technical and organisational safeguards to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have the following rights:
- Access: Request access to your personal data.
- Delete: Request deletion of your personal data.
- Correct: Request correction of inaccurate personal data.
- Data Portability: Request a copy of your data.
- Opt-Out: Opt out of targeted advertising, sale, or sharing of your data.
- Restrict Processing: Ask us to limit data processing.
- Withdraw Consent: Revoke consent where applicable.
- Appeal: Challenge our response to your rights request.
We will not discriminate against you for exercising your rights.
You may exercise these rights by contacting us at the email or address below. We may need to verify your identity before processing your request.
Complaints
If you are not satisfied with how we handle your data, you may file a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, you can contact us at:
DPUS Designer Outlet
Address: DPUS C/O Atlas Accountancy Ltd
South Park Chambers, South Park,
Gerrards Cross, Bucks,
United Kingdom, SL9 8HF
Email: info@dpusoutlet.com